Introduction
Visual Loyalty is a total loyalty
scheme utilising the Star TCP300 re-writable
graphics card which can communicate
visually with the customer to show
them details such as last points added,
total points and special promotions.
The total points on the card are shown
in both numeric and graphical forms
which can be tailored to the scheme
provider’s own design.
The member’s details and transaction
details are held in a database which
can be exported as a CSV file to other
applications for mailing purposes.
The member’s card number, current
points and transaction details are
also encrypted onto the ISO standard
magnetic stripe in a secure format
which means the card could be used
at multiple sites operating the same
scheme. With the transaction details
held on the card, each site will always
be able to view the current transaction
details without needing complex modem
dial-up and server systems. |
 |
Clear and easy-to-read
graphics make it simple to see the points
added and the total balance, together with
details of special promotions.
Print barcode vouchers for points redemption
using optional Star TSP600. These can then
be used in conjunction with an EPOS system
to give money back against purchases.
The software loyalty scheme has
been designed so that it can easily be tailored
to each user with features including:
-
User definable values for points awaded
IT per £ spent
-
Customise Card layout, select and position
areas for point details, special promotions,
scheme operator and card holder
-
Add own logo to software main screen
-
Tailored graphics for points value
- ie a wine bar can use a wine glass
which fills as points are added and
a garden centre can use a flower which
grows. These can be generated by the
user or taken from a library of supplied
image sets.
-
Up to 5 user definable special promotions
shown on the software main screen which
can be added to the card at the operator’s
discretion at the click of a button.
ie “free bottle of wine next visit”
or “double points in June”
Features Include Applications:
-
Total Visual Customer Loyalty Scheme
-
available in three versions, Elite,
Professional and Basic
-
Communicates with your customers using
the Star rewritable card printer.
-
Allows you to track your customers'
buying patterns
-
Reporting and mailing label functions
-
simple to operate
-
Customer address/transaction database
-
Suitable for single or multiple sites
|
